Customer journey review
We check how people discover the offer, find essential information and take action.
DeloNext services
Website conversion optimization
We simplify customer journeys with clear website structure, forms, inquiries and booking flows.
Business need
When it helps
Visitors may struggle to understand an offer, compare options or complete an inquiry. We review the website journey and identify specific obstacles between interest and action.
Work may cover the opening screen, service pages, catalog, product pages, forms and checkout. Where analytics are available, we compare observations with data and prioritize improvements.
- Visitors come to the website but rarely send inquiries or place orders.
- Users get lost in navigation or ask questions the website should answer.
- Forms or checkout are inconvenient, especially on phones.
What the work includes
Prioritized hypotheses
We list proposed changes, explaining each problem and its expected impact.
Interface improvements
We update agreed content, structure, forms and interaction elements.
Results assessment
We select metrics and a comparison method in advance, accounting for traffic volume and quality.
Process
How we work
Choose a goal
We define the action that matters: an inquiry, contact, purchase or another customer step.
Find obstacles
We review the interface and available data, then develop hypotheses.
Make changes
We implement agreed improvements and test user journeys.
Compare
We assess user behavior and decide which changes to develop further.
Result
What you get
A clear list of problems and testable hypotheses, implemented improvements and an agreed assessment method. Conversion also depends on traffic, the offer and purchase terms.
Before we start
Frequently asked questions
Can we start without analytics?
Yes. We can review the interface and key journeys. To measure the impact, we discuss which events and data need to be collected.
Does the whole design need to change?
Targeted improvements are often more useful: clarify the offer, simplify a form, fix the mobile journey or add missing information.
When can we assess the impact?
It depends on visitor numbers and target actions. We agree on a suitable comparison period before making changes; conclusions are limited when data volumes are low.
From the practice of
Related projects
Related needs
We can also help with
Let's discuss your task